Dubai, UAE, December 16: Rose Rayhaan by Rotana, a flagship property of Rotana’s alcohol-free Rayhaan Hotels & Resorts brand and previously certified the world’s tallest hotel by Guinness World Records, has launched its new Club Rotana offering this December tailored to the needs of the business traveller.

Business tourism currently accounts for 20 per cent of Dubai’s tourism sector, with experts projecting it will double between 2012 - 2020, in line with the overall of tourism growth rate and spurred on by Dubai’s continuing popularity as a safe and secure business hub and a preferred location for an active calendar of business events.

A recent survey by the International Congress and Convention Association showed that the number of associations, conferences, and meetings in the Middle East has tripled over the past 10 years. Service and product offerings across the Middle Eastern hospitality industry are being shaped by the needs of the business traveller.

“The business-leisure split at properties in prime business locations such as Sheikh Zayed Road is 50/50 and offering a concept that anticipates and answers the common needs of the business traveller makes a lot of sense operationally in addition to enhancing the guest experience,” said Karim Nahas, General Manager of Rose Rayhaan by Rotana.

The ‘hotel within a hotel’ Club Rotana concept will offer 72 Sky Rooms and Suites – all located along the hotel’s highest floors, offering sweeping views of Sheikh Zayed Road and the landmark Burj Khalifa.

Guests booking any Club Rotana rooms or suites will also enjoy complimentary access to a dedicated Club Rotana Lounge from 7am-11pm. The Lounge, which is located on the 6th floor, offers a dining area overlooking Sheikh Zayed Road, internet hub, meeting room, TV and library corners and a range of sophisticated food and beverage offerings such as complimentary business breakfast, afternoon tea, evening beverages and canapés.

Besides access to the lounge, hotel guests who book Club Rotana accommodation will enjoy exclusive Club Rotana privileges aimed at boosting convenience and enabling business travellers to hit the ground running – such as return airport transfer to/from Dubai International Airport Terminal 1, 2 and 3; complimentary use of the meeting room on the Club floor; complimentary Internet access (in-room and in the lounge); private reception with an express checking-in/checking-out facility; late check-out at 2pm and deluxe in-room amenities.

Rose Rayhaan by Rotana occupies an excellent location in the buzzing Downtown Dubai district. Dubai International Airport, Media City and Internet City are only 15 minutes away. The hotel’s location on Sheikh Zayed Road, next to DIFC and the main the Dubai business districts, as well as easy access to Dubai Mall makes it the ideal choice for both business travellers and leisure guests.

“We are confident that the launch of the new Club Rotana at Rose Rayhaan by Rotana will enhance our guests’ experience and will further strengthen the positioning of the property amongst its competitors in Dubai”, concluded Nahas.

For more information, please visit rotana.com/roserayhaanbyrotana, call +971(0)43230111 or email at res.rose@rotana.com