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Thursday, 7th November 2024
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Rotana Unveils Robust Expansion Plans at WTM London

Rotana, one of the leading hotel management companies in the Middle East, Africa, Eastern Europe, and Türkiye (MENAT), unveils its ambitious regional and international expansion plans at the World Travel Market (WTM) London today.

Driving the group’s global expansion is the development of 43 new properties in 24 cities in the Middle East, Africa, Europe, and Türkiye. The new properties will add 9,049 rooms to Rotana’s inventory, taking its total keys to 30,301 globally.

Commenting on Rotana’s expansion plans, Philip Barnes, CEO of Rotana, said: “Rotana’s ambitious development plans underscore our commitment to expediting growth in the sector and developing offerings to suit ever-changing customer demand. Drawing on our rich heritage, we look forward to welcoming more guests to Rotana properties across the globe soon to experience our signature hospitality offering and enjoy moments of treasured times.”

Europe
Rotana marks its debut in Georgia with the upcoming Pontus Rotana Resort & Spa, Gonio. Scheduled to open in 2026, the luxurious five-star property will add 546 keys to Rotana’s diverse portfolio once operational.

Asia
Another new market entry for the group is Asia, where Rotana will develop its first property in Islamabad, Pakistan, as part of a franchise agreement with Signature Complex LLP. The five-star property will add 522 keys to Rotana’s portfolio when it opens in 2027.

Africa
Rotana is expanding its presence in Africa and plans to enter several new markets in the coming years. The group is excited about the upcoming opening of eco-friendly Arjaan Hotel Apartments by Rotana in Dakar, Senegal, set for 2026, as well as the launch of Azure Rotana Thalasso & Spa in Oran, Algeria. Additionally, Rotana is working on some exciting luxury hotel and resort projects in Cairo and Luxor.

Middle East
As a key feeder market for Rotana, the group is gearing up for the planned openings of several new properties locally. This includes Bloom Arjaan by Rotana on Saadiyat Island, Abu Dhabi, and Yasmina Rayhaan by Rotana in Riyadh, Kingdom of Saudi Arabia (KSA), in 2025. The latter will contribute to Rotana’s goal of tripling its current key count in the Kingdom to 6,000 over the next three years.

In addition, work is also underway on another six Edge by Rotana properties in the MENAT region. Launched as a new brand in 2022, Rotana currently operates seven Edge by Rotana properties in the UAE and KSA, with plans on track to reach a target of operating 30 Edge by Rotana properties across the region by 2027.

Rotana currently operates 82 hotels across the Middle East, Africa, Eastern Europe, and Türkiye, with a robust pipeline of new projects in Türkiye and international markets.

TOP ARTICLES & NEWS
Ugur Talayhan Appointed as Country Manager
In his new role, Talayhan will focus on elevating hotel performance and driving revenue growth across Türkiye, Eastern and Central Europe. ]
تعيّين أوور تالايهان مديراً إقليمياً
تالايهان سيعمل على تحسين أداء وإيرادات فنادق المجموعة في تركيا وشرق ووسط أوروبا وسيقود مبادرات روتانا الاستراتيجية لتوسيع حضورها الإقليمي وتعزيز مكانتها في السوق ]
Timur Ilgaz Promoted to Area General Manager
Ilgaz will focus on enhancing operational excellence and driving revenue growth across properties in Dubai and the Northern Emirates ]
تعيين تيمور إلغاز مدير فنادق دبي والإمارات الشمالية
إلغاز سيركز على الإرتقاء بمستوى التميز التشغيلي وتحسين إيرادات فنادق المجموعة في دبي والإمارات الشمالية وسيقود مبادرات روتانا الاستراتيجية لتوسيع حضورها في المنطقة وتعزيز مكانتها في السوق ]
لاريسا أوسكار مديرةً لإدارة تسويق العلامة التجارية
كشف فيليب بارنز، الرئيس التنفيذي لشركة روتانا، عن تعيين لاريسا أوسكار بمنصب مديرة إدارة تسويق العلامة التجارية. ]
Larisa Uskar as Corporate Director of Brand Marketing
Philip Barnes, CEO of Rotana Hotels announced the appointment of Larisa Uskar to the position of Corporate Director of Brand Marketing. ]
الكشف عن خطط التوسع في معرض سوق السفر العالمي لندن
الخطط التوسعية تشمل افتتاح 43 فندقاً جديداً في منطقة الشرق الأوسط، وأفريقيا، وأوروبا، وتركيا، بمجرد اكتمال هذه الفنادق، سيصل إجمالي عدد الغرف الفندقية للمجموعة إلى 30,301 غرفة ]
MORE FROM NEWS
Ugur Talayhan Appointed as Country Manager
In his new role, Talayhan will focus on elevating hotel performance and driving revenue growth across Türkiye, Eastern and Central Europe. ]
Timur Ilgaz Promoted to Area General Manager
Ilgaz will focus on enhancing operational excellence and driving revenue growth across properties in Dubai and the Northern Emirates ]
Larisa Uskar as Corporate Director of Brand Marketing
Philip Barnes, CEO of Rotana Hotels announced the appointment of Larisa Uskar to the position of Corporate Director of Brand Marketing. ]
Selim El Zyr honoured with Lifetime Achievement Award
Rotana's Vice-Chairman and Co-Founder Selim El Zyr has received the prestigious Lifetime Achievement Award at the Future Hospitality Summit World 2024 ]
Rotana Unveils Ambitious Expansion Plans at FHS 2024
The group’s progressive plans include the opening of 43 new properties in the Middle East, Africa, Europe, and Türkiye ]
Rotana announces the opening of Beach Bay Hotel Mirfa
The new hotel features a range of modern serviced apartments, two dining outlets, and a stunning private beach. ]
Rotana partners with Europcar Mobility Group
Rotana Rewards members will enjoy discounted rates on car rentals and earn points on every Europcar transaction ]
Corporate Vice President – Food & Beverage
Rotana Promotes Scott Valentine to Corporate Vice President – Food & Beverage ]
Rotana promotes Harald Feurstein
Feurstein will oversee operations at a group and area level, closely working with hotel teams across Abu Dhabi and Al Ain ]
Dominic Carr promoted to Chief Information Officer
Underscoring the group’s commitment to technological excellence and the growing role this plays in the guest experience ]
Rotana Opens Nova M Hotel Olaya Riyadh
The First Edge by Rotana hotel to open in the Kingdom of Saudi Arabia ]
Corporate Vice President Architecture & Design
Rotana Promotes Nadim Jamous to Corporate Vice President - Architecture and Design ]
Reem Hiasat promoted to Director of Content Marketing
Hiasat will be spearheading the development of Rotana’s website and content strategy. ]
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