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Philip Barnes, CEO of Rotana Hotels announced the appointment of Larisa Uskar to the position of Corporate Director of Brand Marketing.

With her extensive experience across global hotel brands such as Jumeirah, Fairmont, Raffles Hotels, Accor, and IHG, Larisa will oversee a comprehensive brand uplift and the development of an innovative marketing strategy at both corporate and property levels.

Barnes stated “Having Larisa join us at this pivotal time in Rotana’s journey is a major step forward. She brings a fresh innovative thought process combined with a personal passion and drive that is critical to our future success”.

"I am excited to be part of this transformative journey at Rotana," says Larisa. "My goal is to implement a refreshed, forward-thinking brand presence that reflects the excellence and innovation of our hotels across all markets."

As part of Rotana’s ongoing commitment to women’s empowerment, Larisa will also play a key role in fostering female leadership and creating opportunities for women to thrive in the hospitality industry. Her leadership will be crucial in positioning Rotana as a global hospitality leader, setting new benchmarks in luxury and service.