Rotana announces the recent promotion of Reem Hiasat as Director of Content Marketing.

In her new role, Hiasat will spearhead the development and implementation of a comprehensive website content strategy that aligns with Rotana’s business objectives and enhances the brand’s online presence and performance. She will oversee the creation, management and distribution of high-quality content aimed at driving traffic and boosting conversions.

Commenting on the announcement, Amal Harb, Corporate Vice President of Marketing at Rotana, said: “As a key member of our corporate Marketing & Communications team, Hiasat has consistently demonstrated efficiency, excellence and a commendable attitude. Her contributions to our organisation have been significant, and we are excited to see her continue to excel in this elevated position.”

Hiasat’s tenure with Rotana has been marked by innovative and successful campaigns that enhanced the brand’s visibility and engagement across various digital and social media channels. Hiasat holds a Bachelor's Degree from the University of Jordan and a Diploma in Digital Marketing and Social Media from the German Jordanian University.

Commenting on her new role, Hiasat said: “I am excited to embrace this new role and further contribute to Rotana’s continued success. I am looking forward to collaborating with the team to develop impactful content and a user journey that showcases the unique experiences Rotana offers, and engages our audience in new meaningful ways, all while upholding our commitment to providing guests with Treasured Time through every interaction.”

Rotana currently operates 80 hotels in the Middle East, Africa, Eastern Europe, and Türkiye, serving more than six million guests per year. Rotana’s overall pipeline currently spans 9,162 keys across six superlative brands, including an impressive 44 international hotels and seven new properties in the UAE alone.